Curriculum Vitae


Len De Groot is the Interactive Design & Data Instructor at the Knight Digital Media Center at UC Berkeley's Graduate School of Journalism, teaching mid-career journalists and graduate students skills to tell stories on the Web. He has nearly 20 years of newsroom experience and was graphics director for WSFL-TV and the SunSentinel newspaper in South Florida. While there he created and directed news graphics for print, interactive graphics for the paper’s Web site and animated news graphics and packages for a morning television news show and television station promotions. He also is a Lecturer at UC Berkeley, teaching courses in Data Visualization (including GIS, cartographic and informational design and several JavaScript visualization libraries) and Election Politics & Data. He is especially interested in telling stories with web apps. He’s working on a set of visualizations that predict congressional elections using Twitter conversations and he created freeDive, a tool that creates embeddable, searchable databases with visualizations.

Core skills

Position history

Interactive Design & Data Instructor

kdmcBerkeley, UC Berkeley Graduate School of Journalism (2010 - Present)



Lecturer, Data Visualization

UC Berkeley Graduate School of Journalism (Fall 2012 - present)


Graphics Director

South Florida Sun-Sentinel, WSFL-TV (2006-2010)
Managed a 10-person department that produced and coordinated and produced content for WSFL-TV morning news show, WSFL on-air promotions,, and the SunSentinel newspaper. In doing so, De Groot developed the nation’s first graphics department to produce content for a daily newspaper, news websites and a network-affiliated television station.


News: Help design and implement program graphics that depart from local television clichés, including physical and virtual sets and computer-generated graphics. Direct and produce still and animated explanatory graphics for the daily news show. Direct purchases of video editing software and computers. On-air promotions: Execute morning show design in promotions for station lineup, including morning show and programming for day side, prime and late night to strengthen brand. Brainstorm with and art direct artist and producers.


Lead daily and enterprise graphics coverage in SunSentinel, including a weekly full-page graphic that is conceived, reported and produced completely within the department.


Manage and produce interactive graphics for, including TheEdge, an award-winning multimedia site.


Editorial liaison to Technology Division, Editorial Project Manager for implementation of new publishing system. Coordinated capital purchases and support for company-wide projects and ongoing issues. Co-managed Editorial Business Continuity Plan with Deputy Managing Editor and other divisions, coordinate emergency publication during natural disasters.


Assistant Graphics Director

South Florida Sun-Sentinel 2002 – 2006


Advocated, coordinated and directed production of daily and project graphics; Supervised and develop staff of seven artists/reporters. Art director and news budget advocate for daily and project graphics. Supervised staff and provided professional development.


Personally produced award winning graphics and coordinated, art directed and edited team projects that produced award-winning breaking news graphics.

Senior Graphics Reporter

South Florida Sun-Sentinel, 2000 – 2002


Research, report and illustrate breaking news and enterprise graphics, including a full-page graphic every 6 weeks; Delivered 3D graphics production training for Tribune newspapers.


Society of News Design Award of Excellence for two-page graphic utilizing a database to track locations of suspected hijackers in the September 11, 2001 terrorist attacks; Shared in numerous staff multimedia awards; Implemented use of Lightwave 3D and GIS mapping.
Graphic Artist, Marin Independent Journal (Novato, Calif.) 1997 –2000
Graphic Artist, Los Angeles Daily News 1996 –1997
Graphic Artist, The Record (Stockton, Calif.) 1993 –1994
Graphic Artist, Tracy Press (Tracy, Calif.) 1992  – 1993

Consulting history

Speaking Engagements

Awards (International competition)


Managed team